Team Lead, GEO (SEO & AI Search)

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999,

Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers human connection.

Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone and Vista for $4.6B in 2023.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At

Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our

DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AIpowered collaboration, we’d love to meet you.

Disclaimer: Beware of Recruitment Scams - Legitimate Cvent recruiting communications will always come from an official ‘name@cvent.com’ email. We never request any payments or ask for sensitive personal or financial information via chat or social media platforms. For more information, please visit: https://www.cvent.com/en/notice-recruitment-fraud.

Cvent is looking for a Team Lead, SEO to join our growing SEO team and drive organic growth across its websites. This role will contribute to SEO strategy across technical SEO, content optimization, site architecture, internal linking, topical authority, organic conversion, and performance reporting.

The role will also support Generative Engine Optimization (GEO) as a secondary responsibility, helping improve Cvent’s visibility, representation, and citations across AI assistants, answer engines, and generative search experiences.

Key Responsibilities

SEO Strategy and Roadmap

• Help define and execute Cvent’s enterprise SEO strategy and roadmap.
• Perform keyword research, search-intent mapping, competitive analysis, opportunity sizing, and forecasting.
• Set standards for SEO briefs, metadata, headings, internal linking, content quality, schema, and optimization QA.
• Partner with content, product marketing, web, development, analytics, and regional teams to improve organic performance.
• Embed SEO into content planning, site launches, migrations, campaigns, and CMS workflows.

Technical and content SEO

• Audit websites for crawlability, indexation, rendering, page experience, accessibility, structured data, and site architecture.
• Improve JavaScript rendering, canonicalization, redirects, XML sitemaps, robots directives, metadata, and internal linking.
• Build topic clusters and optimize landing pages, product pages, comparison pages, glossary pages, FAQs, blogs, and thought leadership.
• Identify content gaps, decay, cannibalization, duplication, and conversion opportunities.
• Work with digital PR and content teams on authority and link-earning initiatives.

Analytics and reporting

• Use Google Search Console, Google / Adobe Analytics, Screaming Frog, Semrush, and related tools to identify opportunities.
• Report on rankings, qualified organic traffic, conversions, assisted conversions, pipeline, and SEO health.
• Test and scale technical, content, internal-linking, and conversion improvements.
• Present actionable recommendations and business impact to leadership.

GEO support

• Support GEO efforts with SEO insights, content analysis, and technical recommendations.
• Provide relevant search, content, entity, and site-structure inputs for GEO initiatives.
• Help evaluate how AI experiences surface Cvent and competitors when requested.
• Contribute to GEO reporting and optimization projects while keeping SEO as the primary focus.
• Required qualifications
• 5-7 years of experience in SEO, organic growth, content strategy, or digital marketing.
• Strong expertise in technical SEO, on-page SEO, content optimization, structured data, internal linking, search intent, and site architecture.
• Experience contributing to SEO roadmaps and influencing cross-functional stakeholders.
• Experience with B2B SaaS, enterprise technology, or large-scale content programs.
• Working knowledge of HTML, CSS, JavaScript, modern CMS environments, and web analytics.
• Familiarity with generative search, AI assistants, answer engines, and LLM citation behavior.
• Strong analytical, communication, prioritization, and stakeholder-management skills.

Performance measures

• Organic visibility, rankings, qualified sessions, conversions, assisted conversions, and influenced pipeline.
• Technical SEO health, indexation quality, issue-resolution velocity, content performance, and authority growth.
• Secondary GEO measures: AI visibility, citation share, answer inclusion, and recommendation presence.