Social Media Marketing Specialist

Company Description Senseloaf AI is dedicated to transforming recruiting back into a strategic, human-centered profession by removing repetitive administrative tasks from recruiters’ workloads. Through SIA, the company automates key steps in the hiring lifecycle—from job descriptions and application matching to prescreening, AI interviews, scheduling, and final decisions—within the tools hiring teams already use. This agentic recruiting platform enables recruiters to focus on informed decision-making rather than manual processes or switching between multiple systems.

Role Description The Social Media Marketing Specialist will manage Senseloaf AI’s presence across key social media channels, focusing on building brand awareness and engaging recruiting and HR audiences. This full-time, on-site role in the Greater Bengaluru Area includes planning and executing social media campaigns, creating and publishing platform-specific content, and monitoring performance analytics to optimize reach and engagement. The specialist will collaborate with marketing, product, and sales teams to translate product features and customer success stories into compelling social narratives. Responsibilities also include community management, responding to comments and messages, supporting digital marketing initiatives, and staying current on social media trends relevant to the HR and recruiting technology space.

Key Responsibilities

• Social Media Marketing across various platforms, with a focus on LinkedIn and Reddit.
• Manage Distribution Channels for effective outreach and engagement.
• Conduct SEO and some AEO to enhance online visibility.
• Perform Market Research to understand industry trends and gather insights.

What We Provide

• Access to strong B2B SaaS learning opportunities.
• Ownership of projects in a fast-paced environment.
• Access to our executive team for mentorship and guidance.
• Opportunity to work on a leading-edge AI product that is innovative and impactful.

Tools Required

• Hubspot for marketing automation and CRM.
• AI Agent building tools for marketing initiatives.
• SEMrush for SEO and competitive analysis.
• LinkedIn Campaigns for running effective advertising strategies.

Experience Needed

• 1-4 years of experience in social media marketing.
• Experience working at a creative agency or another startup environment.
• Previous experience building LinkedIn profiles for founders or executives.

Location

• Based in Bangalore, with a hybrid work model (3 days in the office).