Social media/Content Creation Intern

Come build the social voice of purepicked from the ground up.

If you’ve ever started an Instagram page just because you had an idea you couldn’t stop thinking about…

If you’ve spent way too much time figuring out why one Reel got 20,000 views and another got 200…

If you naturally notice good content, interesting brands, trends, hooks, formats and stories before anyone tells you to… we should probably talk.

We’re building purepicked — The Clean Groceries Platform.

We’re still very early.

That means there isn’t a 12-person marketing team, a giant content calendar or someone handing you a brief every Monday morning.

There’s a brand to build, a voice to find, an audience to understand and a lot of things we’re going to have to figure out along the way.

And we want someone who actually wants to be part of that.

The Opportunity

• We’re looking for a Social Media Marketing & Content Creator Intern who wants to help build purepicked’s social presence from scratch.
• This is not a “make 3 posts a week and schedule them” internship.

You’ll be involved in figuring out what we should say, how we should say it, what we should create, what people actually care about and what makes someone stop scrolling.

You’ll work closely with the founder and the early purepicked team.

You’ll get context, not just briefs.

You’ll be expected to bring ideas, not just execute them.

And if something doesn’t work, we’ll figure out why and try again.

What You’ll Work On

You’ll get your hands dirty across things like:

• Building and managing purepicked’s Instagram and other social channels
• Creating Reels, carousels, stories, static content and other social formats
• Coming up with content ideas, hooks, series and recurring formats
• Understanding what is working — and why
• Tracking content performance and using it to improve what we create next
• Exploring trends without blindly jumping on every trend
• Helping develop purepicked’s tone of voice and personality online
• Working with designers, photographers, creators and other collaborators
• Shooting/editing content when needed
• Turning everyday things happening at purepicked into content
• Studying other brands, creators and communities to find inspiration
• Experimenting constantly

Some days this could mean sitting with us and figuring out a campaign.

Some days it could mean shooting a Reel.

Some days it could mean editing something on your laptop.

And some days it might mean saying, “I think everything we're doing on Instagram is wrong. Let's try this instead.”

We like the last kind of person.

Who We’re Looking For

You don't need to have a fancy marketing degree.

You don't need 2 years of internship experience.

What we care about much more is whether you have actually made things.

We’d love to meet someone who

• Has a genuine interest in social media and content
• Understands Instagram beyond just scrolling it
• Has created a page, account, community, personal brand or content project themselves
• Has a good eye for what looks and feels interesting
• Can write a decent hook and tell a story
• Is comfortable experimenting and learning from data
• Is proactive and doesn't wait for instructions for everything
• Can use Canva, CapCut, Photoshop or similar tools
• Is comfortable using AI as a tool, but doesn't rely on AI to replace their own thinking
• Is curious about brands, culture, internet behaviour and what makes people care

Bonus points if…

You’ve built a page or brand from scratch.

Even better if you’ve taken it to 5,000 / 10,000+ followers.

That isn't a hard requirement.

But if you've done it, please show us.

We'd much rather see something you've built than read another paragraph telling us that you're “passionate about digital marketing.”

This Could Be You If…

You’re the person in your friend group who:

“Wait, why don't we make this into a Reel?”

You save good advertisements.

You notice when a brand suddenly changes its Instagram strategy.

You have opinions about thumbnails, hooks and captions.

You’ve tried growing something online yourself.

You don't mind doing the unglamorous work.

And most importantly, you want to build rather than just intern.

Why This Role Is Different purepicked is still being built.

You won't be joining a large marketing organisation where your job is one tiny piece of a giant machine.

You’ll be close to the founder, close to the brand and close to the decisions.

You'll see ideas go from

“What if we tried this?” → to → actually making it → putting it out → seeing what happens.

You’ll have a lot of freedom.

You’ll also have a lot of responsibility.

And yes, you’ll probably get things wrong.

So will we.

That’s part of building something from zero.

If you’re looking for a structured internship where someone tells you exactly what to do every day, this probably isn't it.

If you're looking for a place where you can genuinely say “I helped build the social presence of this brand”, we'd love to meet you.

What You’ll Get

• Direct exposure to the founder and the core team
• Real ownership from day one
• The opportunity to build something from zero
• Hands-on experience across content, social media, brand and growth
• The freedom to experiment and bring your own ideas
• A front-row seat to building an early-stage consumer brand
• A place where good ideas can actually get implemented

And hopefully, by the end of your time here, you’ll have built things you’re genuinely proud of.

Practical Details

Role: Social Media Marketing & Content Creator Intern

Location: Delhi NCR

Work mode: Full-time

Experience: Students / freshers / early-career candidates welcome

How to Apply

Don't send us a generic cover letter telling us why you're passionate about marketing.

Show us what you've made.

Send us your Instagram, YouTube, portfolio, page, brand, content project — anything you've built.

If you've grown something from zero, we definitely want to see it.

Come build purepicked with us.