Senior Email Marketing Strategist (Klaviyo)

Overview

Our client is looking for an experienced Senior Email Marketing Strategist (Klaviyo) with strong hands-on expertise in Klaviyo, email design, and campaign execution. The role involves independently planning, creating, implementing, and optimizing email campaigns while aligning with the client's brand direction and marketing objectives. The primary focus is Klaviyo email marketing, including campaign management, flows, segmentation, and performance analysis, rather than general marketing or social media. Strong creative and technical skills are essential for delivering engaging emails and identifying opportunities to improve campaign performance. Schedule: Monday to Friday, flexible between 9:00 AM to 6:00 PM, Melbourne, AU

Responsibilities

Klaviyo Email Marketing

• Create, build, schedule, and manage email campaigns within Klaviyo
• Build and maintain automated Klaviyo flows based on the client's requirements
• Work with common lifecycle flows such as Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Customer Win-Back, Re-engagement, Promotional/Seasonal Campaigns, and Customer Retention
• Manage customer lists, segments, tags, and relevant Klaviyo audience structures
• Ensure campaigns and automated flows are correctly configured before launch
• Review campaign settings, links, formatting, and audience selection as part of the QA process
• Maintain and update existing campaigns and flows when required

Email Design & Creative Execution

• Design professional, visually engaging email campaigns that are aligned with the client's brand
• Create email layouts directly within Klaviyo and/or prepare designs using appropriate design tools such as Canva or Figma
• Ensure emails are visually consistent with the client's brand identity, colors, typography, imagery, tone of voice, and overall customer experience
• Create responsive email layouts suitable for desktop and mobile users
• Source, resize, format, and position approved images and creative assets where required
• Apply good email design principles, including clear hierarchy, readable content, appropriate CTAs, spacing, and visual consistency
• Make reasonable design adjustments based on client feedback

Email Marketing Strategy & Optimization

• Assist in developing an effective email campaign calendar based on the client's marketing priorities
• Recommend appropriate email campaigns based on promotions, customer behavior, product activity, and seasonal opportunities
• Review previous campaign results and identify opportunities for optimization
• Conduct basic A/B testing where appropriate, including subject lines, email content, calls-to-action, layouts, and sending times
• Monitor key email marketing metrics such as open rate, click-through rate, conversion rate, revenue attributed to email, unsubscribe rate, and engagement
• Provide practical recommendations based on campaign performance

Email Copy & Content

• Write or refine email copy that is clear, engaging, and aligned with the client's brand voice
• Develop subject lines, preview text, headlines, body copy, and calls-to-action
• Repurpose approved marketing information into email-friendly content
• Proofread emails for grammar, spelling, formatting, and consistency before launch

Quality Assurance & Campaign Management

Before every campaign is scheduled or sent, the specialist should:

• Check email formatting and test links and CTAs
• Review desktop and mobile appearance and check images and text alignment
• Confirm the correct audience/segment is selected and review subject line and preview text
• Check automation triggers and flow logic where applicable
• Identify obvious errors before the campaign is launched

Must-Have Requirements

• Ideally 5+ years of hands-on email marketing experience
• Must have hands-on experience using Klaviyo and be comfortable working independently with campaign creation, email flows, segmentation, lists, basic automation, campaign scheduling, analytics/reporting, email QA, and campaign optimization
• Experience in designing professional marketing emails and proficiency in tools such as Canva, Figma, Adobe tools, or similar design platforms
• Ability to create emails that are visually appealing, on-brand, mobile-friendly, easy to read, conversion-focused, and consistent across campaigns
• Demonstrated experience managing email campaigns for businesses, preferably e-commerce, retail, DTC, or consumer-facing brands
• Ability to demonstrate previous Klaviyo campaigns, flows, or email designs through a portfolio or work samples

Additional Qualifications

• Experience with Shopify or other e-commerce platforms
• Background in working with customer segmentation and lifecycle marketing
• Basic understanding of email deliverability
• Familiarity with HTML/CSS for email is an advantage
• Experience with A/B testing and analyzing email performance
• Klaviyo certification is an advantage but not mandatory
• Excellent written and verbal English communication skills with strong attention to detail
• Able to work independently with minimal supervision
• Comfortable communicating with an Australian client
• Reliable and able to consistently commit to 20 hours per week

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.