Revenue Lead - Digital

Key Result Areas

Supporting Actions

Product strategy

• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Create buy-in for the product vision both internally and with key external partners

Product Development

• Building scope and requirements for digital platforms basis the product strategy
• Understand and lead analysis of the competitive environment, customers and product metrics to determine the right set of features to drive engagement
• Translate product strategy into detailed requirements and prototypes
• Work with design team to guide design of UI/UX
• Considering the product lifecycle - own, prioritize and execute the product roadmap
• Define and analyze metrics that inform the success of product across digital channels
• Stake Holder Management
• Communicate product strategy, roadmap, and updates to internal stakeholders, including executives, sales teams, and customer support.
• Collaborate with Business, Tech and Vendors for requirements and product delivery
• Engage with customers and gather feedback to understand their needs, pain points, and satisfaction levels.

Technical and QA Team engagement

• Working closely with the technical team to build and deliver the product
• Working closely with third party partners for integrations/customizations and defining technical service level agreement.
• Overseeing the entire testing of the product before release, working closely with the QA team to check the test cases drawn out
• Self-QC the finished product knowing the initial product requirements
• User Experience enhancements basis Analytics
• Study data from customer analytics and d efine, alter and enhance design processes whenever required
• Analyzing data to understand the various user pain points and then making changes to the product accordingly
• Enhancing product feature-wise flow and usage and defining new user journeys
• Managing Product Release Cycle management
• Owning the product development lifecycle month-on-month
• Prioritizing feature development and enhancements for every release
• Setting timelines and stake holder management for features
• Using analytics to optimize process flows and identify/solve customer issues