Product Marketing Manager

We are looking for a Product Marketing Manager to lead the launch and growth of our new digital platform. This role combines product marketing, digital marketing and customer reach.

• Ideal Candidate
• The ideal candidate has 1-4 years of experience in launching digital products/online platforms, understands customer behaviour, and can drive user acquisition for both B2B and
• B2C audiences.

Key Responsibilities

• Develop and execute the Go-to-Market (GTM) strategy for the platform launch.
• Plan and manage digital marketing campaigns across SEO, SEM, Google Ads, Meta Ads, LinkedIn, email marketing, and content marketing.
• Drive customer acquisition, engagement, and retention.
• Create product messaging, positioning, and marketing collateral.
• Monitor campaign performance, website analytics, conversion rates, and marketing ROI.
• Desired Skills
• Experience launching a digital product, SaaS platform, marketplace, or technology product.
• Strong understanding of customer journeys and digital marketing channels.
• Hands-on experience with Google Analytics, performance marketing, SEO, CRM, and marketing automation tools.
• Excellent communication, analytical, and project management skills.
• High aesthetic & design literacy
• Preferred Industries
• Interior & Architectural
• Startup or early-stage product launch
• Gaming Industry
• B2B Design
• Building materials

Compensation : Depends on the candidate: From 8 lacs to 15 lacs including variable pay