Product Marketing Lead

Scalio is building an AI marketing team for millions of small businesses. We’re looking for people who take ownership, build thoughtfully, and turn their work into measurable customer outcomes.

Product Marketing Lead

Scalio | Bengaluru, India | On-site | Full-time

Compensation: ₹20–40 LPA annual fixed salary plus equity. Equity terms discussed during hiring.

The role

Own Scalio’s positioning, product storytelling, and product-led growth. Help small businesses understand the product, reach value quickly, and build repeat usage. Work closely with product, design, engineering, and creative teams.

What you’ll work on

• Customer research, segmentation, positioning, and messaging.
• Product and feature launches with measurable adoption goals.
• Website, onboarding, lifecycle messaging, and product education.
• Activation, conversion, retention, and referral experiments.
• Customer stories and competitive insights that inform product decisions.

What we’re looking for

• 5+ years of relevant product marketing or growth experience.
• Demonstrated ownership of product-led growth outcomes.
• Strong writing, customer research, and analytical skills.
• Ability to connect positioning and campaigns to product behavior.
• Comfort building a function and operating hands-on.
• Strong plus
• Consumer or self-serve SaaS, AI products, SMB audiences, lifecycle marketing, and experimentation.
• This role owns product-led growth. Sales quotas, outbound selling, and sales-team ownership are outside its responsibilities.
• Required written questions
• Describe a product-led growth initiative you personally owned. Include the audience, baseline, changes made, results, and your contribution.
• Share a launch, positioning document, lifecycle campaign, or portfolio example. What did you create?
• How would you identify and improve Scalio’s activation moment for a small business using the product for the first time?
• Describe how customer research changed your positioning or messaging. What evidence showed the change worked?
• Sign-ups increase, but paid conversion and retention stay flat. How would you diagnose this and prioritize experiments?
• How would you launch a new AI marketing feature and measure its impact on adoption and retained usage?

Application — all six answers required

Apply through our Google application form: https://docs.google.com/forms/d/e/1FAIpQLScxGZo-xCIzN3qAPrQnQAJkGUeLE0uBX7_hZfheLtpa4IOnqg/viewform?usp=header

Provide your name, email, phone number including country code, résumé/CV link, relevant experience, availability to work full-time on-site in Bengaluru, and answers to all six questions above. Include relevant links and clearly explain your personal contribution. Use concrete examples; generic answers will not stand out. Please omit confidential employer or customer information.

We care more about demonstrated work and results than degrees, company names, or familiarity with every tool.