Performance Marketing Executive

Performance Marketing Executive / Manager

Job Summary

We are looking for an experienced Performance Marketing Executive / Manager to support the Head of Nutraceutical in planning, executing, monitoring, and optimizing paid digital marketing campaigns across Meta, Google, YouTube, Amazon, and other performance channels.

The role will focus on driving qualified traffic, efficient customer acquisition, conversions, and measurable revenue growth for nutraceutical brands across D2C and marketplace channels.

Key Responsibilities

• Plan and execute paid campaigns across Meta, Google, YouTube, Amazon, and other digital performance channels.
• Develop media plans, budgets, campaign KPIs, and performance targets in alignment with business objectives.
• Optimize campaigns continuously to improve ROAS, CAC, CPL, CPA, CTR, CPC, and conversion rates.
• Execute campaigns for product launches, lead generation, retargeting, customer acquisition, and repeat purchases.
• Manage and optimize Amazon Ads to improve product visibility, traffic, and conversions.
• Conduct A/B testing across creatives, landing pages, offers, audiences, and campaign strategies.
• Track daily campaign performance using GA4, Meta Ads Manager, Google Sheets, and reporting dashboards.
• Identify campaign underperformance and implement corrective actions quickly.
• Coordinate with creative, content, e-commerce, and sales teams to align campaigns with pricing, promotions, inventory, and business goals.
• Maintain proper campaign naming conventions, UTM tracking, attribution, and reporting hygiene.
• Document campaign learnings, optimization actions, and test results.
• Prepare weekly and monthly performance reports covering spend, leads, sales, ROAS, CAC, funnel performance, insights, and action plans.
• Core Deliverables
• Weekly performance dashboard covering spend, leads, conversions, ROAS, and key learnings.
• Campaign optimization log documenting actions taken and their outcomes.
• Monthly media performance review with a detailed action plan for the following month.
• Creative and audience testing reports highlighting winning combinations and key insights.
• Accurate campaign tracking, attribution, and performance reporting.
• Key Performance Indicators (KPIs)
• ROAS and contribution to revenue.
• Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
• Click-to-lead and lead-to-sale conversion rates.
• CTR, CPC, CPM, and landing page performance.
• Lead quality and percentage of qualified leads passed to sales/CRM.
• Budget utilization, pacing, and overall media efficiency.
• Campaign testing and learning velocity.
• Repeat purchase and customer retention growth, where applicable.
• Qualifications & Experience
• Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
• 4+ years of hands-on experience in Performance Marketing.
• Experience in Nutraceuticals, Wellness, Healthcare, D2C, E-commerce, or Marketplace businesses is preferred.
• Experience with marketplaces such as Amazon, Flipkart, Nykaa, Myntra, BigBasket, or similar platforms is an advantage.
• Proven experience independently managing paid media spends of ₹1 Crore+ annually.
• Strong hands-on expertise in Meta Ads, Google Ads, YouTube Ads, and Amazon Ads.
• Strong understanding of GA4, campaign tracking, attribution, analytics, and performance reporting.
• Ability to analyze data, identify performance gaps, and take quick corrective actions.
• Strong understanding of customer acquisition, conversion funnels, retargeting, and ROAS optimization.
• Digital marketing certifications are preferred, but demonstrated practical experience will be given greater importance.