Performance Marketing Assistant Manager

Performance Marketing Assistant Manager

Location: Gurgaon (On-site)

• Experience: 2- 4Years
• Joining: Immediate

About the Role

We are looking for a highly motivated, analytical, and AI-fluent Performance Marketing Specialist to join our Gurgaon-based team. The ideal candidate has hands-on experience managing and scaling paid campaigns across Google Ads and Meta Ads, a strong instinct for data-backed decisions, and the curiosity to use modern AI tools to work faster and smarter.

This role is built for someone hungry to own outcomes - driving customer acquisition and revenue growth through full-funnel marketing, sharp analysis, and continuous optimization.

Key Responsibilities

• Plan, execute, and optimise performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
• Manage and scale monthly advertising budgets exceeding ₹1 Crore+ across Google and Meta platforms.
• Leverage AI tools (e.g. ChatGPT/Claude/Gemini, AI creative and copy generators, automation and analytics assistants) to speed up creative production, ad copy iteration, audience research, reporting, and campaign analysis.
• Develop and execute full-funnel acquisition strategies to improve lead generation, conversions, customer acquisition, and revenue.
• Monitor and optimize key performance metrics including CPA, CAC, ROAS, CTR, CVR, and LTV.
• Conduct A/B testing across creatives, ad copies, landing pages, bidding strategies, and audience segments.
• Build audience targeting, retargeting, and remarketing strategies to maximize campaign efficiency.
• Ensure accurate implementation of tracking, attribution, pixels, conversion APIs, and analytics tools.
• Analyze campaign performance and provide actionable insights through regular reporting and dashboards.
• Collaborate with creative, content, product, and analytics teams to drive campaign success.
• Stay updated with platform changes, AI/growth tooling, and emerging marketing opportunities.
• Required Experience
• 2- 4 years of hands-on experience in Performance Marketing.
• Proven experience managing ₹1 Crore+ monthly ad spend across Google Ads and Meta Ads.
• Demonstrated track record of achieving measurable growth in lead generation, customer acquisition, or revenue.
• Comfortable using AI tools to improve marketing speed, quality, and efficiency.
• Strong understanding of attribution models, conversion tracking, funnel optimization, and performance measurement.
• Experience working in D2C, e-commerce, consumer internet, fintech, edtech, or other high-growth environments is preferred.
• Ability to independently manage campaigns from strategy to execution and optimization.
• Educational Qualification
• Bachelor's degree from a reputed institution.
• Graduates from Tier-1 colleges/institutes will be preferred.
• Exceptional candidates with strong performance marketing experience and proven results will also be considered irrespective of educational background.
• Skills & Attributes
• Advanced proficiency in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4)
• Strong analytical mindset with expertise in campaign performance analysis and budget optimization.
• Excellent communication, presentation, and stakeholder management skills.
• Highly data-driven, detail-oriented, and results-focused.
• Self-starter who thrives in a fast-paced, high-growth environment with strong ownership and accountability.

Compensation

• 💰 Competitive compensation aligned with experience, budget ownership, and demonstrated performance outcomes

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Share your CV to eshita.singh@planetspark.i n