Meta Performance Marketing Specialist

Scalio is building an AI marketing team for millions of small businesses. We’re looking for people who take ownership, build thoughtfully, and turn their work into measurable customer outcomes.

Meta Performance Marketing Specialist

Scalio | Bengaluru, India | On-site | Full-time

Compensation: ₹15–30 LPA annual fixed salary plus equity. Equity terms discussed during hiring.

The role

Own hands-on Meta advertising for Scalio’s customer acquisition. Manage campaign budgets, creative testing, measurement, and scaling with a focus on acquiring customers who activate, pay, and retain.

• What you’ll work on
• Meta campaign setup, budget allocation, pacing, and optimization.
• Creative testing with the filmmaking and growth teams.
• Conversion tracking, event quality, and attribution diagnosis.
• Funnel analysis across acquisition, activation, and paid conversion.
• CAC, payback, customer quality, and campaign profitability.
• Reporting and recommendations grounded in actual outcomes.
• What we’re looking for
• At least 4 years of relevant performance marketing experience.
• Direct ownership of Meta Ads Manager campaigns and budgets.
• Evidence of improving acquisition economics and scaling spend.
• Strong understanding of tracking, attribution, and creative testing.
• Analytical judgment and clear communication of results.
• Strong plus
• App and web subscription acquisition, SMB audiences, cohort analysis, conversion APIs, and experience collaborating on creative production.
• Required written questions
• What Meta advertising budgets have you personally managed? Share monthly spend ranges, business model, geography, and your responsibilities.
• Describe your strongest campaign result. Include spend, baseline, CAC or ROAS, timeframe, and what you changed.
• How do you decide when to scale, hold, or cut a campaign? Give an example involving creative fatigue or deteriorating efficiency.
• Ads Manager reports strong results, but backend revenue disagrees. What would you investigate first?
• How would you structure creative testing for Scalio and decide which concepts deserve more budget?
• Share a campaign report, anonymized case study, or other relevant work. Explain your contribution and what it demonstrates.

Application — all six answers required

Apply through our Google application form: https://docs.google.com/forms/d/e/1FAIpQLScYD7VydVweR8t0W5d0ugQBXSI9UN22rCRj0nsPr8jkq8Oemg/viewform?usp=header

Provide your name, email, phone number including country code, résumé/CV link, relevant experience, availability to work full-time on-site in Bengaluru, and answers to all six questions above. Include relevant links and clearly explain your personal contribution. Use concrete examples; generic answers will not stand out. Please omit confidential employer or customer information.

We care more about demonstrated work and results than degrees, company names, or familiarity with every tool.