Marketing Manager

Responsible for driving digital, performance, hyperlocal, and offline marketing initiatives for Kapzo, with ownership of customer acquisition, brand awareness, campaign execution, marketing performance, and scalable growth channels.

Roles & Responsibilities

• Plan and execute campaigns across digital, social media, performance marketing, WhatsApp, CRM, and offline channels.
• Drive hyperlocal marketing across pharmacies, apartments, communities, local businesses, and neighbourhoods.
• Develop and coordinate social content, offers, customer communications, and marketing assets.
• Track CAC, leads, conversions, orders, engagement, campaign ROI, and other performance metrics.
• Manage marketing budgets and optimize spending for measurable business outcomes.
• Support GTM initiatives, product launches, partnerships, promotions, and new-market campaigns.
• Conduct A/B testing and experiments across channels, creatives, messages, offers, and audiences.
• Coordinate with designers, vendors, agencies, pharmacies, communities, and other partners for campaign execution.
• Analyse customers, competitors, neighbourhoods, and campaign performance to identify growth opportunities.
• Maintain marketing dashboards and provide weekly reports with insights, learnings, and next actions.

Mandatory Requirements

• 3–6 years of experience in digital marketing, growth marketing, consumer marketing, BTL, field marketing, end to end marketing or a startup environment.
• Strong understanding of social media, paid advertising, content marketing, brand strategies , analytics, and campaign execution.
• Comfortable working across online and offline marketing channels.
• Ability to work with budgets, dashboards, performance metrics, and campaign data.
• Strong communication, coordination, problem-solving, and execution skills.
• Willingness to undertake on-ground marketing activities.
• Hands-on experience with tools such as Meta Ads, Google Ads, Google Analytics, Canva, Excel/Google Sheets, WhatsApp, and CRM/marketing automation tools.
• Ability to work independently, take ownership, experiment, and adapt to changing priorities.