Marketing Lead

About WrkTalk

WrkTalk is a privacy-first, on-premises or cloud-agnostic corporate communication platform with Gen AI capabilities. Enterprises run it entirely inside their own infrastructure, which means their internal communication never touches a third party's servers or a foreign jurisdiction. We sell to regulated sectors — banking, financial services, insurance, defence and large Indian enterprises. Clients include Adani Group, Airtel, L&T Finance, Shriram Finance, Vedanta Group, TATA AIA, etc.

We are founder-led on sales and sell top-down, to CXOs and promoters. Deals are large, considered and relationship-driven.

The role

This is our first marketing hire, and it owns the function end to end — strategy and execution both. There is no team below you and no agency behind at this point.

The single overarching mandate is this: today, outside the rooms we have personally walked into, almost nobody knows WrkTalk exists. We have marquee clients, a strong revenue stream, a genuinely differentiated product but no public presence to match. Changing that — establishing WrkTalk in the market's mind as a serious, successful Indian technology product company — is the job.

Underneath it, the work has two halves. One is building the credibility layer: the material, the proof and the public presence that make a CISO or a promoter take us seriously before we walk into the room. The other is generating access: getting us onto industry platforms, into analyst coverage and in front of senior audiences we do not already know.

• Both halves matter equally. The second is the one that gets neglected, because nobody chases you for a roundtable that does not yet exist. We will protect time for it deliberately.
• What you will own
• Brand and mindshare
• Build WrkTalk's public identity from a near-standing start. Define the narrative — an Indian company solving a sovereignty and privacy problem that global platforms structurally cannot — and make it visible consistently across every surface we own and every platform we can earn. Startup and technology media, award and recognition programmes, ecosystem forums, and a steady drumbeat of credible news. The test is simple: a CIO who has never met us should recognise the name.
• PR
• Get a PR agency onboarded. Consistent Founder bylines and thought-leadership placements. Client press releases. Working relationships with journalists covering BFSI, technology and security. Inclusion in Indian analyst reports and product landscapes.
• Industry bodies and events
• Own our DSCI relationship end to end — speaking slots, co-authored POV papers, inclusion in product landscape reports. Build equivalent relationships with IBA, FIDC, AMFI, ANMI and regional bodies. Maintain a rolling 12-month event calendar with a clear go or no-go recommendation on each, and run our presence at the ones we do.
• Own-property events
• Design and run closed-door CISO roundtables and executive briefings — small, high-quality rooms rather than large webinars.
• Collateral and positioning
• Product and Control Tower brochures. Segment one-pagers for BFSI, defence and energy. Case studies on marquee clients. Architecture and security whitepapers. A deck library with tuned variants for CISO, CIO, promoter and non technical audiences.
• Digital
• Own our corporate website – publish a case studies/ whitepapers, security page, a compliance page (DPDP, GDPR, CERT-In), customer proof, careers page, etc. Get listed on multiple platforms such as TechJockey. Narrow, intent-led SEO on a small set of terms that matter. LinkedIn company page plus profile build-out. Profile boost for the founders and sales leadership by consistent publishing rhythm. No paid spend in year one.
• Competitive and regulatory intelligence
• Maintain battlecards on WhatsApp, Teams, Meet, Lark and Zoho Cliq, Botim, Rocket Chat, etc. Track RBI, SEBI, DPDP Act and CERT-In developments, and convert each relevant one into a sales-usable hook within a week of publication.
• How the role is measured

Not on MQLs or impressions. On

• Unprompted recognition of WrkTalk in target accounts and in the ecosystem
• Speaking slots and POV placements secured
• Industry association relationships activated and what they produced
• Press releases and analyst or landscape inclusions published
• Senior-quality attendance at our own events
• Turnaround time and sales-readiness of collateral
• Who we are looking for
• 8+ years in B2B marketing, with meaningful time in enterprise technology, cybersecurity or BFSI-facing products
• Has personally run an industry association relationship or a closed-door executive event — not only produced material for someone else who did
• Writes well enough that a whitepaper or byline goes out with light editing
• Comfortable being the entire function, doing the strategy and the follow-up emails on the same day. Uses GenAI tools heavily.
• Understands a long, top-down, relationship-led enterprise sale and does not try to force a volume-marketing playbook onto it
• Fluent in the regulatory vocabulary of different regulated industries/ sectors, or able to get there quickly

Why this is worth doing

You will define how a category-creating Indian privacy product presents itself to the world’s largest enterprises and to the governments, at the point where the decisions are still yours to make.

Most rewardingly, a successful popularization of a global technology product across the world will catapult you personally into a new orbit occupied by leading marketeers who command global recognition.