Marketing Associate

About Job Profile

Salary: As per the industry norms

Location: R&I Park, IIT Delhi

Description: CLUIX is looking for a Marketing Associate to support our marketing, brand communication, digital presence, campaigns, events, and business-facing initiatives. This is a hands-on role for someone who understands the fundamentals of marketing and is comfortable working across content, research, digital marketing, communication, campaigns, and execution. The ideal candidate should be digitally aware, proactive, and well-versed with current marketing software, platforms, and AI tools.

About The Role

• Support the planning and execution of marketing campaigns and brand initiatives.
• Manage and maintain content calendars across social media and digital channels.
• Coordinate content creation across LinkedIn, Instagram, X, YouTube, website, newsletters, and other relevant platforms.
• Conduct market research, competitor research, audience research, and industry research.
• Support the development of marketing collateral, pitch decks, presentations, brochures, case studies, and campaigns.
• Coordinate with the design and content teams to ensure timely execution of marketing activities.
• Support event, exhibition, conference, and stakeholder communication.
• Assist with website content updates and digital communication.
• Monitor social media and campaign performance and prepare basic reports and insights.
• Track relevant marketing trends and identify new opportunities for brand visibility and engagement.
• Support email marketing, newsletters, outreach, and other communication initiatives.
• Assist in maintaining consistent CLUIX branding across communication channels.
• Explore and implement new marketing tools, platforms, and AI-enabled workflows.
• Use AI tools for research, ideation, content development, campaign planning, analysis, reporting, and workflow optimisation.
• Skill(s) required
• Minimum 1 year of professional experience in marketing, digital marketing, brand communication, or a related field.
• Strong written and verbal communication.
• Good understanding of marketing, branding, digital marketing, and social media.
• Strong research and analytical abilities.
• Good organisational and project coordination skills.
• Ability to manage multiple tasks and deadlines.
• Proactive approach with strong ownership of assigned work.
• Good understanding of current digital and social media trends.
• Ability to work collaboratively with cross-functional teams.
• Willingness to learn and adapt to new marketing tools and technologies.
• Candidates should be comfortable working with modern marketing and productivity tools. Knowledge of platforms/tools such as: Google Workspace, Canva, Meta Business Suite, LinkedIn, Google Analytics / GA4, SEO tools, Email marketing platforms, Social media scheduling tools will be an advantage.
• Hands-on familiarity with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms is expected.
• The candidate should understand how to use AI as a productivity and marketing tool rather than simply as a content generator.

Eligibility

• Experience: Minimum 1 year

What we are looking for

• We are looking for someone who is curious, organised, commercially aware, creative, and comfortable taking ownership.
• You should be someone who can take a brief, research it, develop an approach, execute it using the right tools, and follow through to completion.

What we Offer

• Work closely with a growing deep-tech and clean-tech company.
• Exposure to technology, water intelligence, sustainability, and innovation.
• Opportunity to work across marketing, design, product, R&D, and business teams.
• Hands-on experience with emerging AI tools and modern digital workflows.
• Opportunity to build a strong portfolio through real-world projects.
• A collaborative work environment.