Manager - Performance Marketing

Role Overview

The Manager Marketing is a strategic leadership role responsible for overseeing the planning, development, and execution of comprehensive marketing initiatives that drive business growth and enhance brand awareness. This role requires a deep understanding of digital marketing, lead generation, and customer engagement strategies, as well as strong leadership skills. The Manager/Senior Manager will collaborate closely with cross-functional teams, including sales, product development, and operations team, to ensure alignment between marketing efforts and overall business objectives.

The Role

• Plan, design and execute online customer acquisition campaigns
• Scale and manage PPC and PPM campaigns across multiple channels like google, Facebook, LinkedIn, etc.
• Plan and manage social media and content marketing campaigns
• Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns
• Measure, analyze and understand marketing metrics to drive marketing decisions
• Manage email lifecycles to nurture leads and engage with customers
• Edit / Write content for marketing collaterals such as ad copies, landing pages, etc.

Requirements

• B.Tech. or UG from a reputed institute required
• Experience: At least 4+ years of relevant work experience in performance Marketing especially PPC

Competency

• Experience in executing online customer acquisition campaigns at large scale.
• Excellent working knowledge of ad platforms like Google AdWords, Display, YouTube, Facebook, ad networks etc. including how to setup campaigns from scratch or modify existing ones
• In-depth understanding of the online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media and others.
• Knowledge of leading technology tools used for various marketing campaigns.
• Go-getter attitude, take complete ownership of the targets as well as delivery portfolio 6. Market intelligence around best practices & current trends.
• Excellent communication and presentation skills
• Ability to work in close coordination with senior management on critical time sensitive business initiatives plus.