Key Account Manager

KEY ACCOUNT MANAGER

Role Description

• Drive profitable growth of Freestyle Libre products through the development of strategic partnerships with key accounts that build long-term and sustainable business partnerships with strategically important accounts and boost brand loyalty and advocacy.
• Develop a deep understanding and relationship of all key account stakeholders and decision-makers at the executive level, develop strategy and concise engagement plans for key accounts that bring added value to the customer and Abbott.
• Create and implement value creation programs that support long-term stakeholder partnerships with Abbott.

Key Responsibilities

• Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the territory and create a documented omnichannel engagement strategy to influence customers/stakeholders to exclusively partner with, support, invest in, Abbott products.
• Understand customers’ current and future needs and innovate new ways to deliver customer value.
• Be the main communications link and serve as the contact person with that customer on all issues including but not limited to contract management, invoicing, operational problems, complaints, quality of service.
• Collaborate with cross-functional teams (Marketing, SFE) to plan and execute brand and account strategy at the national/regional level and improve the quality of customer insights.
• Conduct strategic negotiations with key account decision-makers and stakeholders across the territory to achieve win-win solutions that deliver unique value to key account organizations and drive long-term, profitable results for Abbott.
• Outperform competition value and market share, partnership, and ecosystem enrolment to establish brands’ superiority at Key Account level.
• Act in alignment with compliance and regulatory expectations

Critical Experiences To Be Ready For This Role

• Identify, map and engage key stakeholders at various levels of influence in a variety of healthcare settings.
• Create and execute a key account strategy, linking successive stakeholder interactions to the overall key account plan.
• Understand and leverage knowledge about decision influence groups (DIG) and networks of influence to gain access to key decision-makers in key accounts.
• Leverage omnichannel insights to inform strategic and call plans and adapt activities according to emerging/real-time data and new information.
• Monitor, anticipate and adapt to changes in the competitive landscape to continuously differentiate brand value and drive loyalty.
• KEY COMPETENCIES
• Customer-centric selling
• Decisive insights
• Strategic planning & agility
• Omnichannel acumen
• Stakeholder access & influence
• Cross-functional collaboration & communication
• Executional excellence
• Develop self & others