Jr. Content Strategist – Founder’s Personal Brand

We’re looking for someone to help us build one of the strongest founder-led personal brands in the fitness & business space.

You’ll work closely with Fuelled’s founders - Viren and Rashmi - and Marketing Lead to turn their experiences, ideas, opinions, lessons and day-to-day journey into content people actually want to consume.

This is not a “make 20 posts a month” social media role.

You’ll be involved in the entire content engine — from finding ideas and researching what’s working to scripting content, planning shoots, distribution and studying performance.

What you’ll do

• Work directly with the founders to build their personal brands across Instagram and other platforms.
• Help shape personal brand positioning, content pillars and recurring series for each founder.
• Constantly scan the internet for great content ideas, formats, hooks and emerging trends across fitness, business, entrepreneurship and mindset.
• Study creators and founder brands globally and bring the best learnings back to our content strategy.
• Research topics deeply enough to turn an idea into something genuinely useful.
• Interview the founders and turn their thoughts, voice notes, conversations and experiences into Reels, carousels, posts and stories.
• Write strong hooks and scripts that sound human — not AI-generated.
• Build and maintain a structured content calendar.
• Plan shoots and coordinate with videographers/editors to take content from idea → execution → published → distributed.
• Repurpose strong ideas into multiple formats instead of constantly starting from scratch.
• Track content performance, understand why something worked or didn’t, and use those learnings to continuously test and improve.

Who we’re looking for

You don’t need 5 years of experience.

But you should be someone who

• Lives on the internet. You naturally notice great content and wonder why it worked.
• Can write. You understand the difference between technically correct writing and writing that makes someone stop scrolling.
• Has taste. You can tell when something feels sharp, premium and authentic versus generic.
• Is curious. Business, fitness, psychology, marketing, storytelling — you enjoy learning about all of it.
• Understands social media. Hooks, retention, storytelling, formats, distribution and analytics shouldn’t feel like foreign concepts. We want someone who can look at a Reel and explain why it worked — and what we can learn from it.
• Takes ownership. We don’t want someone waiting every morning to be told what to post.
• And most importantly, you’re excited by the idea of building something from the ground up.

You should deeply understand

• Short-form content
• Hooks
• Storytelling
• Retention
• Instagram growth
• Analytics
• Creator culture
• Internet & cultural trends

Why this role is different

You’ll get a front-row seat to building Fuelled.

You’ll be around conversations about product launches, marketing, hiring, failures, wins, fitness, leadership and scaling a company — and your job will be to identify the stories and lessons hidden inside them.

You’ll work directly with the founders and learn how a fast-growing consumer brand actually gets built.

If you’re ambitious about eventually becoming an exceptional content strategist, storyteller or brand builder, you’ll learn a lot here.

How to apply

Along with your CV, share

• Up to 3 accounts or projects you’ve worked on — what you contributed + any results you can share.
• 5 pieces of your best-performing content.
• 3 founders/creators you currently study.
• Why Fuelled?

Cheers,

#WinTheDay