Influencer Marketing & PR

About Rebel Foods

Rebel Foods is one of the world’s largest internet restaurant companies, launching and scaling multiple food brands from delivery-first kitchens. Powered by technology, data and a relentless focus on customer experience,

Rebel Foods operates a portfolio of well-loved brands across a wide range of cuisines and reaches millions of customers through delivery platforms and its own direct channels.

In the UAE, Rebel Foods has been operating for close to seven years - having launched local operations in 2019 and scaled to a network of stores across the UAE. Our UAE brand portfolio includes Mandarin Oak, Faasos, The 500 Calorie Project, Honest Bowl, Healthy Fix, Behrouz Biryani - among other homegrown, delivery-first concepts.

About the Role

We are looking for someone who can manage influencers and PR end to end, to build and run the influencer and public-relations engine for our UAE brand portfolio. Based out of our Mumbai office, you will work remotely with the UAE business - partnering closely with our brand managers to turn brand priorities into creator campaigns and earned-media stories that grow awareness, trial and love for our brands.

The designation - Executive or Manager - will be based on your experience and qualifications. Graduates with relevant influencer or PR experience are welcome to apply, as are MBA / PGDM candidates.

This is a high-ownership role that sits at the intersection of brand, content and partnerships. You will be the key point of contact for influencers, creators, agencies and media in the UAE - owning relationships, negotiating deals, coordinating deliverables and making sure every campaign ships on time, on brief and on budget. It is ideal for someone who is a natural relationship-builder, enjoys juggling multiple brands and stakeholders at once, and thrives in a fast-moving, startup environment.

Key Responsibilities

Influencer marketing (core responsibility)

• Build, grow and maintain a strong network of UAE-based influencers and creators across food, lifestyle, fitness and wellness - from macro creators to micro and nano communities.
• Plan and execute influencer campaigns for new launches, menu drops, seasonal moments and always-on brand building, in line with each brand’s positioning and goals.
• Translate brand briefs from brand managers into clear creator briefs, and coordinate end to end - outreach, onboarding, product/food drops, content review, approvals and go-live.
• Negotiate commercials and deliverables with influencers and agencies - fees, barter, usage rights, exclusivity and timelines - to get the best value for every dirham spent.
• Track and report campaign performance - reach, engagement, content quality, orders/redemptions and cost efficiency - and use insights to improve the next campaign.
• Manage influencer budgets, contracts, payments and trackers with discipline and accuracy.

Public relations

• Own PR for Rebel Foods UAE brands - build relationships with food, lifestyle and business media, bloggers and PR agencies in the UAE.
• Drive earned-media coverage for brand launches, milestones and campaigns - from story ideas and press releases to media invites and follow-ups.
• Identify opportunities for awards, features, collaborations and events that build brand credibility and visibility.
• Monitor brand mentions, media coverage and sentiment, and flag risks or opportunities early.

Stakeholder management & coordination

• Work closely with brand managers to align influencer and PR plans with each brand’s calendar, priorities and budgets.
• Coordinate with the UAE operations and kitchen teams for influencer food drops, tastings and events, and with design/content teams for assets.
• Manage multiple internal and external stakeholders across India and the UAE with clarity, reliability and a bias for action.

Who We’re Looking For

• 1 - 2 years of hands-on experience in influencer marketing - at a brand, a D2C / F&B / consumer company, or an influencer or PR agency.
• Graduate in any discipline; an MBA / PGDM from a reputed business school (marketing specialisation) is preferred but not mandatory.
• Comfortable working with the UAE market from Mumbai, including aligning to UAE working hours and priorities where needed.

Skills & attributes

• Relationship building: a natural networker who can build genuine, long-term relationships with creators, agencies and media.
• Negotiation: confident negotiating fees, deliverables and terms to get the best outcome for the brand.
• Stakeholder management: able to coordinate between brand managers, influencers, agencies and internal teams, and keep everyone aligned.
• General management: strong planning, organisation and follow-through - comfortable owning budgets, timelines and multiple campaigns at once.
• Communication: clear, crisp written and verbal communication - from creator briefs to press releases.
• Ownership mindset: high agility, a bias for action and comfort operating amid ambiguity and rapid change.

Nice to have

• Existing network of influencers, creators or media in the UAE / GCC.
• Experience in food, F&B, health & wellness or lifestyle categories.
• Familiarity with influencer discovery and tracking tools, and basic social-media analytics.
• Exposure to PR - press releases, media relations or launch events.

Why Rebel Foods

• Build the influencer and PR engine for a portfolio of loved brands in one of the world’s most exciting food- delivery markets.
• Get international market exposure from day one, working on the UAE business from our Mumbai office.
• A fast-paced, entrepreneurial environment where ideas move quickly from thought to execution.
• High visibility and real ownership, with the backing of one of the world’s largest cloud-kitchen companies.