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Growth & Performance Marketing Specialist

EGOT TECHNOLOGIES PVT LTD · Posted today

  • Noida, Uttar Pradesh, India (On-site)
  • On-site
  • Full-time
  • 1-4 yrs

About the role

Growth & Performance Marketing Specialist – E-commerce

EGOT Technologies | Noida

EGOT Technologies is looking for a Growth & Performance Marketing Specialist who can take ownership of LinkedIn growth, paid campaigns, e-commerce acquisition, and conversion performance.

This is a hands-on role. You’ll be expected to plan campaigns, run them, analyse the numbers, test what works, and improve results across the funnel.

ABOUT EGOT TECHNOLOGIES

  • EGOT Technologies works across technology and digital growth, including:
  • Digital Transformation
  • AI & Automation
  • Digital Marketing
  • SEO
  • UI/UX
  • Cloud
  • E-commerce

We help businesses build and improve digital products, systems, and growth channels.

Build. Automate. Grow.

ROLE DETAILS

  • Position: Growth & Performance Marketing Specialist
  • • Experience: 1–4 years
  • • Employment: Full-time
  • • Work Mode: On-site
  • • Location: Urbtech Trade Center, Sector 132, Noida
  • WHAT YOU’LL BE RESPONSIBLE FOR
  • LinkedIn Growth
  • Build and execute LinkedIn growth strategies for company and leadership profiles.
  • Plan content around industry insights, case studies, expertise, and business topics.
  • Improve relevant audience growth, engagement, reach, and inbound opportunities.
  • Research competitors, audiences, and content trends.
  • Review performance regularly and adjust the strategy accordingly.
  • Paid Marketing
  • Plan, launch, manage, and optimize campaigns across Meta, Google, and LinkedIn Ads.
  • Set up campaigns based on business goals such as traffic, leads, sales, and customer acquisition.
  • Build audience segments, retargeting campaigns, and testing frameworks.
  • Test creatives, messaging, offers, audiences, and landing pages.
  • Monitor key metrics including CTR, CPC, CPM, CPA, CAC, ROAS, and conversion rate.
  • Allocate budgets based on campaign performance.
  • E-commerce Growth
  • Drive qualified traffic and customers to e-commerce websites.
  • Analyze the journey from ad click to purchase and identify where customers drop off.
  • Review product pages, landing pages, checkout behavior, and cart abandonment.
  • Work with design and development teams to improve conversion rates.
  • Plan campaigns around product launches, offers, seasonal opportunities, and key products.
  • Identify opportunities to improve AOV, CAC, ROAS, conversion rate, and revenue.
  • Analytics & Optimization
  • Use tools such as GA4, Google Tag Manager, Meta Ads Manager, Google Ads, and LinkedIn Analytics.
  • Track campaign and website performance.
  • Conduct A/B tests and evaluate results.
  • Prepare regular performance reports.
  • Turn campaign and customer data into clear actions and improvements.

HOW PERFORMANCE WILL BE MEASURED

Your work will be evaluated against business outcomes such as:

  • E-commerce revenue
  • ROAS
  • CAC / CPA
  • Website conversion rate
  • Qualified traffic
  • Average Order Value
  • Lead and customer quality
  • LinkedIn audience growth
  • Campaign ROI
  • Repeat purchases and retention

The focus is on business impact, not activity for the sake of activity.

WHAT WE’RE LOOKING FOR

Required

  • 1–4 years of hands-on experience in digital or performance marketing.
  • Practical experience with Meta Ads and Google Ads.
  • Strong understanding of LinkedIn marketing and organic growth.
  • Understanding of e-commerce acquisition and conversion funnels.
  • Experience with campaign reporting and performance analysis.
  • Good understanding of marketing KPIs.
  • Strong copywriting and creative testing skills.
  • Comfortable working with numbers, experiments, and optimisation.
  • Ability to take a campaign from planning through execution and analysis.

Good to Have

  • Experience with LinkedIn Ads.
  • Shopify or WooCommerce experience.
  • GA4 and Google Tag Manager.
  • Meta Pixel / Conversion API.
  • Looker Studio or Power BI.
  • Email or SMS marketing.
  • Basic SEO knowledge.
  • Experience with a D2C or e-commerce brand.
  • Experience managing advertising budgets.

YOU’LL FIT WELL HERE IF

  • You naturally look at what happened, why it happened, and what should change next.
  • You understand that good marketing needs to contribute to business results.
  • You enjoy testing different ideas rather than relying on assumptions.
  • You’re comfortable taking ownership of campaigns and reporting.
  • You can work closely with design, development, and business teams.
  • You spot opportunities and act on them.

WHAT YOU’LL GET TO WORK ON

LinkedIn Growth | Paid Advertising | E-commerce Acquisition | CRO | Analytics | Campaign Testing | Website Revenue

HOW TO APPLY

Please share

  • Updated resume(please ensure the link has “Anyone with the link can view” access.)

Apply via LinkedIn or email your CV to:

hr@egottech.com

Subject: Application – Growth & Performance Marketing Specialist

If you enjoy building campaigns, working with data, and improving what happens after the click, we’d like to hear from you.

EGOT Technologies

Build. Automate. Grow.

Skills

Campaign planning and executionPerformance analysisAnalytics tools (GA4, Google Tag Manager, Meta Ads Manager)A/B testingReporting and optimization
Growth & Performance Marketing Specialist at EGOT TECHNOLOGIES PVT LTD, Noida, Uttar Prade | Quark9