Gaming Player Engagement & Community Lead.

About the job

Contract-to-Hire

• Initially Remote India
• Vietnam Relocation Supported

THE THING YOU'D BE BUILDING A COMMUNITY FOR cricket.city is a cricket game that runs entirely in the browser. No app store, no download, no install. Just a link, and you're playing. That's a deliberate bet: we're going after the hundreds of millions of cricket fans in India and Pakistan and across the diaspora who will tap a link in a group chat but will never download a 200MB app to try something once.

Test launch is Tuesday Oct 27, 2026, at zero paid spend. Everything that happens that week happens because someone shared it. Then a paid test through the BBL window in December, and IPL in March 2027 as the real tentpole.

WHAT YOU'D OWN You are the entire relationship between this game and the people playing it. Concretely:

• WhatsApp is the main channel, not a side channel. Channels, sticker packs, instant-play share links, match-day rituals timed to real fixtures. If you've grown something real on WhatsApp, that's the single most valuable thing on your CV for this job.
• Creators. Finding cricket YouTubers and player-creators, getting them playing, keeping them playing. We went creator-led over athlete-led on purpose — this is the engine, not a campaign.
• Develop creative content ideas and campaigns to promote the game.
• Build and manage a daily/weekly content calendar across multiple social media and digital platforms.
• Create, coordinate, and publish engaging content, including:
• Short-form videos
• Graphics and images
• Memes and social posts
• Blog articles
• Community content
• Promotional and campaign content
• Other creative formats that can attract and engage players
• Adapt content for different platforms, audiences, and formats.
• Monitor social media trends, gaming trends, and relevant cricket content to identify new opportunities.
• Experiment with different content formats, messaging, and creative concepts to improve reach and engagement.
• Monitor content performance and use data to improve future content.
• Work with the game/product team to understand new features, updates, events, a
• The everyday surfaces. Discord, Reddit, the game's own social. Seeded, moderated, alive on match days.
• Player support. Roughly 30% of the job. Tickets, account problems, the angry ones. You'll write the macros and set the SLAs because nobody else here is going to.
• Telling us what you're hearing. You'll be closer to players than anyone else at the company. That feedback goes straight into the build.
• WHO THIS IS RIGHT FOR Someone who has actually run a game community in India, Pakistan or Southeast Asia and can point to the group, the channel, or the creator roster they built. You know cricket, not as research, as something you follow. You're comfortable being the only person doing this job, because for a while you will be.
• WHO THIS IS WRONG FOR Someone who wants a brand to stand behind, a team to delegate to, or a defined process to inherit. There's no playbook here yet, you're writing it. If you need one, this will be miserable for both of us.