Digital Marketing Specialist

Job Description

Content Distribution

• Develop and execute platform-wise content distribution plans
• Manage publishing across relevant social and digital platforms
• Ensure content is published accurately and on schedule
• Adapt content for different platforms and audience behaviours
• Identify opportunities to extend the life and reach of existing content
• Coordinate distribution of short-form and long-form content

Platform Management

• Manage day-to-day content publishing across platforms such as LinkedIn, Instagram, YouTube, Facebook, X and other relevant channels
• Understand the strengths and content formats of different platforms
• Optimise content for each platform rather than simply reposting identical content everywhere
• Stay updated with platform changes, trends and emerging distribution opportunities
• Maintain a structured publishing and distribution calendar

Content Repurposing & Amplification

• Identify additional distribution opportunities from existing content
• Work with the content team to adapt content into platform-specific formats
• Coordinate the distribution of clips, carousels, articles, videos, posts and other content formats
• Identify opportunities for employee advocacy, collaborations, communities and other forms of organic amplification
• Help extend strong content beyond the platform on which it was originally published

Owned & Earned Distribution

• Support the growth of owned content channels such as newsletters, WhatsApp, Telegram, websites and other relevant platforms
• Identify opportunities for content collaborations and external distribution
• Explore relevant communities, publications, creators and industry platforms
• Support thought leadership and content amplification initiatives

Analytics & Reporting

• Track content performance across platforms
• Monitor reach, impressions, views, engagement, audience growth and other relevant metrics
• Prepare regular performance reports
• Identify which content, formats and platforms are performing well
• Share actionable insights with the content strategy team
• Use performance data to improve future distribution
• Content Operations
• Maintain a clear publishing calendar
• Coordinate with designers, editors and content strategists
• Manage approvals and publishing workflows
• Ensure links, captions, thumbnails, tags and other publishing elements are accurate
• Maintain an organised content archive
• Ensure there are no gaps in planned distribution
• Skills And Knowledge

What We Are Looking For

• Strong understanding of social media and digital distribution
• Hands-on experience managing multiple social platforms
• Good understanding of LinkedIn, Instagram and YouTube
• Strong attention to detail
• Good understanding of platform-specific content behaviour
• Ability to work with content calendars and publishing tools
• Comfortable working with analytics and performance data
• Strong organisational and coordination skills
• Ability to work with creative and content teams
• Proactive approach to identifying new distribution opportunities
• Good written communication skills
• What Will Make You Stand Out
• Experience working with a content-led brand, media company, founder or leadership profile
• Experience in finance, fintech, business or related sectors
• Experience with YouTube and short-form video distribution
• Understanding of SEO and content discovery
• Experience with newsletters, WhatsApp, Telegram or other owned channels
• Experience with employee advocacy or creator collaborations
• Familiarity with social media analytics and scheduling platforms
• Ability to turn performance data into practical distribution decisions What Success Looks Like You will help build a distribution engine where strong content is not limited to a single platform or a single post. The goal is to ensure that every relevant piece of content gets maximum appropriate distribution, strong platform-specific execution and continuous performance-led optimisation.