
Business Manager- Mobile Arbitrage (GLOBAL)
Admitad · Posted today
- Gurugram, Haryana, India (On-site)
- On-site
- Full-time
- 4-6 yrs
About the role
Admitad Mobile is looking for a hands-on Business Manager to own day-to-day mobile arbitrage media buying across markets. This is an ROI-driven role focused on direct, immediate returns. The individual will identify profitable spreads, launch and test traffic at pace, and make fast calls on optimising, scaling, and pausing campaigns. He/She will work directly with traffic platforms and alongside the in-house analyst to turn performance data into timely decisions.
What You'll Do
- Research and Spread Identification
- Identify high-paying offers and monetisation channels such as search feeds, native ad widgets, lead-generation and mobile offers.
- Calculate EPC, payout, and margin per geo to set maximum buy-side CPC / CPI caps.
- Track Global market opportunities primarily India, SEA, LATAM and emerging Geo’s.
- Campaign Launch and Traffic Buying
- Plan, launch, and manage campaigns on multiple platforms (partnered).
- Configure targeting (geo, demographics, device, OS, placements) to find underpriced traffic.
- Run structured creative and angle tests with high-volume variations to lower CPC and lift CVR.
- Maintain a weekly testing calendar and deliver agreed test velocity.
- Routing and Monetisation
- Coordinate landing pages, bridge pages, and feed setups to maximise revenue per visitor.
- Work with partners on tracking, post backs, and attribution accuracy.
- Monitor traffic quality, fraud signals, and compliance with platform policies.
- Optimisation and Scaling
- Review performance daily (spend, revenue, ROI, EPC, CPC, CVR).
- Cut losers fast using predefined stop-loss rules.
- Scale winners by raising budgets before audience fatigue or rising costs erode margin.
- Own campaign-level P&L and deliver against ROI and margin targets.
- Platform and Partner Management
- Build relationships with platform reps, networks, and publishers to secure better rates, early access, and support.
- Escalate policy, account, and tracking issues quickly.
- Reporting and Collaboration
- Share weekly and monthly performance reports, learnings, and scale plans.
- Document winning plays (geos, angles, creatives, sources) to build a repeatable playbook.
What We Expect
- 4–6 years of hands-on media buying or performance marketing experience; mobile arbitrage, affiliate, or Ad network background strongly preferred.
- Proven record of managing significant daily ad spend at positive ROI.
- Strong command of EPC, CPC, CPI / CPA, CVR, ROI, and margin calculations.
- Hands-on experience with OEM platforms and in-app/OEM DSPs.
- Working knowledge of tracking tools (trackers, postbacks, MMPs).
- Comfortable making fast, data-backed decisions under uncertainty.
- Strong Excel / Google Sheets and dashboard fluency.
Good to Have
- Experience in APAC/Global markets.
- Exposure to search feed, lead-gen, or app install arbitrage.
- Understanding of ad fraud detection and traffic quality controls.
- Experience working with an in-house analyst on testing frameworks.
Remote option available: No
Skills
media buyingperformance marketingmobile arbitrageaffiliate marketingad networkP&L managementExceltracking toolsOEM platforms