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Business Manager- Mobile Arbitrage (GLOBAL)

Admitad · Posted today

  • Gurugram, Haryana, India (On-site)
  • On-site
  • Full-time
  • 4-6 yrs

About the role

Admitad Mobile is looking for a hands-on Business Manager to own day-to-day mobile arbitrage media buying across markets. This is an ROI-driven role focused on direct, immediate returns. The individual will identify profitable spreads, launch and test traffic at pace, and make fast calls on optimising, scaling, and pausing campaigns. He/She will work directly with traffic platforms and alongside the in-house analyst to turn performance data into timely decisions.

What You'll Do

  • Research and Spread Identification
  • Identify high-paying offers and monetisation channels such as search feeds, native ad widgets, lead-generation and mobile offers.
  • Calculate EPC, payout, and margin per geo to set maximum buy-side CPC / CPI caps.
  • Track Global market opportunities primarily India, SEA, LATAM and emerging Geo’s.
  • Campaign Launch and Traffic Buying
  • Plan, launch, and manage campaigns on multiple platforms (partnered).
  • Configure targeting (geo, demographics, device, OS, placements) to find underpriced traffic.
  • Run structured creative and angle tests with high-volume variations to lower CPC and lift CVR.
  • Maintain a weekly testing calendar and deliver agreed test velocity.
  • Routing and Monetisation
  • Coordinate landing pages, bridge pages, and feed setups to maximise revenue per visitor.
  • Work with partners on tracking, post backs, and attribution accuracy.
  • Monitor traffic quality, fraud signals, and compliance with platform policies.
  • Optimisation and Scaling
  • Review performance daily (spend, revenue, ROI, EPC, CPC, CVR).
  • Cut losers fast using predefined stop-loss rules.
  • Scale winners by raising budgets before audience fatigue or rising costs erode margin.
  • Own campaign-level P&L and deliver against ROI and margin targets.
  • Platform and Partner Management
  • Build relationships with platform reps, networks, and publishers to secure better rates, early access, and support.
  • Escalate policy, account, and tracking issues quickly.
  • Reporting and Collaboration
  • Share weekly and monthly performance reports, learnings, and scale plans.
  • Document winning plays (geos, angles, creatives, sources) to build a repeatable playbook.

What We Expect

  • 4–6 years of hands-on media buying or performance marketing experience; mobile arbitrage, affiliate, or Ad network background strongly preferred.
  • Proven record of managing significant daily ad spend at positive ROI.
  • Strong command of EPC, CPC, CPI / CPA, CVR, ROI, and margin calculations.
  • Hands-on experience with OEM platforms and in-app/OEM DSPs.
  • Working knowledge of tracking tools (trackers, postbacks, MMPs).
  • Comfortable making fast, data-backed decisions under uncertainty.
  • Strong Excel / Google Sheets and dashboard fluency.

Good to Have

  • Experience in APAC/Global markets.
  • Exposure to search feed, lead-gen, or app install arbitrage.
  • Understanding of ad fraud detection and traffic quality controls.
  • Experience working with an in-house analyst on testing frameworks.

Remote option available: No

Skills

media buyingperformance marketingmobile arbitrageaffiliate marketingad networkP&L managementExceltracking toolsOEM platforms
Business Manager- Mobile Arbitrage (GLOBAL) at Admitad, Gurugram, Haryana, India (On-site) | Quark9