Associate Manager - Branding & Communications

Responsibilities

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Brand Management & Communication

• Support the development and execution of branding and communication strategies aligned with business objectives.
• Ensure consistency of brand identity, messaging, tone, and visual standards across communication channels.
• Develop compelling communication around defence and aerospace products, capabilities, partnerships, achievements, and milestones.
• Coordinate with internal stakeholders to translate technical and business information into clear and impactful communication.

Content Development

• Create and review content for corporate presentations, brochures, product collaterals, newsletters, leadership communication, website content, social media, and other marketing materials.
• Work closely with technical, business development, HR, and leadership teams to develop accurate and engaging content.
• Support storytelling around indigenous defence manufacturing, technology, innovation, and organizational capabilities.

Digital & Social Media

• Support digital communication and social media campaigns to strengthen brand visibility and engagement.
• Coordinate content calendars and campaign execution across relevant digital platforms.
• Track campaign performance and recommend improvements based on engagement and analytics.

Events & Exhibitions

• Support branding and communication for defence exhibitions, air shows, industry conferences, product demonstrations, and corporate events.
• Coordinate development of exhibition collaterals, product displays, branding materials, presentations, and digital assets.
• Work with internal teams and external agencies to ensure timely execution of event communication requirements.

Media & External Communication

• Assist in developing press releases, media briefs, leadership talking points, corporate announcements, and external communication materials.
• Coordinate with corporate communications, agencies, and relevant stakeholders for communication initiatives.
• Monitor industry developments and competitor communication to identify opportunities for strengthening brand positioning.

Agency & Stakeholder Management

• Coordinate with creative, digital, PR, event, and production agencies.
• Manage multiple communication projects while ensuring adherence to timelines, quality standards, and brand guidelines.
• Collaborate effectively with senior leadership and cross-functional stakeholders.

Qualification

• Bachelor’s or Master’s degree in Marketing, Mass Communication, Journalism, Public Relations, Business Administration, or a related field.
• MBA/PGDM in Marketing or Communications would be an advantage.

Qualifications

• 4–7 years of relevant experience in branding, corporate communications, marketing communications, PR, or digital communication.
• Experience in Defence & Aerospace, Manufacturing, Engineering, Technology, Automotive, Infrastructure, or other B2B industries would be preferred.
• Experience working with creative/PR/digital agencies and managing large-scale events or exhibitions would be advantageous.